Restaurants are Driving Customer Satisfaction with New Technology

In the highly competitive restaurant industry, technology is what’s on the menu for your customers.

For starters, mobile apps let people order and pay on their smartphones and then walk in and pick up their food. Self-service kiosks allow consumers to customize orders with the a few taps of the screen. Online reservation tools show real-time waits for seating. Tableside tablets give diners the ability to signal their waiters.

The rise of digital dining means computer networks have to become the main course. With the proliferation of mobile devices, the amount of data moving through restaurant networks has ballooned. A slowdown in speed means lost business. With an agile and flexible network, restaurants can host apps and data across multiple clouds and accommodate a variety of devices.

Dine Brands Global upgraded its network infrastructure that connects more than 2,850 Applebee’s Neighborhood Bar and Grill and IHOP locations across the U.S. By elevating the role of the network, Dine Brands can address a growing customer demand. Data shows that about a quarter of Americans order takeout or delivery two times a week. Close to half of all dinners purchased from a restaurant are consumed at home.

Read the full article by Donna Cobb, Executive Director, Enterprise Marketing for Comcast Business, for real-world examples of technology leading to off-premise sales for restaurants.