Changes Small Business Can Make Now to Strengthen for the Future
Small business owners are being challenged in new ways due to COVID-19, and the small businesses that will achieve the most success coming out of the pandemic crisis will do more than just reopen the business they had. They are reimagining the type of business they now need to build.
The following suggested adjustments will not only set your customers up for success in the near term, they can also help establish better, sustainable practices to carry them forward, with a little help from technology.
- Keep employees informed – Procedures and protocols are changing on a daily basis and communication, especially across remote workforces, needs to happen in real-time. Cloud-based communication, messaging, and collaboration tools allow business owners to provide the latest safety and procedure information to their employees.
- Take your time – Taking things slowly may be the best approach for your customers moving forward. It allows for trial and error as well as adjustments. The US Chamber of Commerce issued this guide to help navigate the many and ever-evolving regulations that businesses of all kinds need to follow.
- Take advantage of technology – Many small businesses have had to embrace a more digital business model to safely stay connected to customers. In order to help determine the optimal technology and settings for your customer’s business, it’s important that they find a partner who can be a trusted advisor.
- Establish two-way communication with customers – Small business owners need to be adaptable and flexible to the changing needs of their customers. Fortunately, social media continues to be a powerful tool for maintaining engagement and strengthening a business’ connection with their customers.
For more information on changes your customers can make to strengthen their future, read the full article on the Comcast Business Community.