One Year Later: The Impact of the Pandemic on Small Business Digital Transformation

The pandemic is very likely the biggest challenge that many small business owners have ever faced, fundamentally changing the way nearly every type of business runs on a day-to-day basis. Now, a year after the onset of the crisis, new business dynamics have come into stark relief – and although plenty of challenges persist, there’s also opportunity for small businesses. Faced with unprecedented adversity, small business owners across the country pivoted fast, shifting digital transformation into high gear and reimagining nearly every type of business process to meet a set of new requirements.

In short, small businesses have been rethinking everything. According to a survey conducted by Comcast Business, 46% said they’ve changed how they do business, 50% have changed how they interact with customers, and 45% have changed how they collaborate and communicate. As a result, an incredible 87% say they feel more prepared than ever for what the future holds in store.

The ways in which small businesses pivoted in the last year can tell us a lot: not only about the progress that’s already been made, but what it means to be digitally enabled going forward.

Read the full story about how small businesses pivoted and adapted on the Comcast Business Community.