Why Small Businesses Should Provide Free WiFi to Customers
For your customers, providing excellent customer experiences is key to fostering loyalty. Free WiFi keeps customers entertained in waiting areas and encourages them to stay longer and spend more in retail stores, restaurants, and other small business locations. It also supports conveniences like contactless payments and QR-code menus.
Additionally, free WiFi enhances marketing efforts by providing insights into customer behavior and enabling personalized experiences. Solutions like WiFi Pro from Comcast Business allow for separate public and business networks, ensuring staff productivity and security. Comcast Business WiFi Pro has features that include custom WiFi hour time constraints, content filtering, threat scanning, and more.
When planning a WiFi strategy, it’s important to consider:
- Desired speeds
- Coverage area
- Scalability
- Marketing goals
- Security needs
- Analytics capabilities
Offering free WiFi meets consumer expectations for constant connectivity and can improve customer satisfaction and business performance. Comcast Business offers reliable, high-speed solutions to support these needs. Plus, Comcast Business SecurityEdgeTM scans for new threats every 10 seconds and allows your customers to help block their employees and guests from accessing compromised sites and links.
For more information, read our full article here.