5 Essential Steps to Scaling a Business

The right technology can help drive growth at every stage.

Many small business owners have started out with not much more than a laptop and a cell phone. But when they’re ready to deliver products and services to a larger market, the right technologies make all the difference.

Scaling efficiently means increasing the size and scope of operations in a thoughtful and strategic way. After all, investing time and money without fueling growth is an unwelcome outcome for any entrepreneur. Here’s a look at the steps businesses need to follow to scale and serve customer needs.

1. Know when it’s time to grow.

Before investing in new technology, make sure it makes sense to take that leap. Once the purpose is identified, the right technology can then help free up valuable resources and streamline operation to make it possible. It also can give important insights into where to find additional growth opportunities, whether it’s in a certain client segment or even an entirely new market.

2. Choose the right technology.

The tools a business chooses may depend largely on the type of business they run. For example, a retailer might need inventory management software while a boutique marketing agency might benefit more from a robust project management platform. Also consider marketing tools to implement and track audience engagement and critical insights. Look for technology that helps you automate as much as possible.

3. Seek out industry-specific technology.

A point-of-sale system for a restaurant may function differently than one built for a florist. In fact, industry-specific technology may offer benefits such as different types of reporting and analytics that a generalized system might not have.

4. Protect data – and the business.

As businesses scales, investing in cybersecurity to help protect data is crucial. A strong cybersecurity strategy can also help a business stay focused on future growth. Consider cloud-based solutions that help protect information stored on devices connected to the network, and train employees to recognize and mitigate cyber threats.

5. Finding the right connectivity partner is crucial to growth.

There are myriad technology tools available to help small business owners scale, from software and automation to cybersecurity. Working with a reliable connectivity provider can help keep technologies that rely on an internet connection up and running.

Read more about the steps businesses should take to scale their business.