Using Analytics to Make Better Decisions
Consider a store that could utilize crisp, clear images to see exactly what was happening on the showroom floor at all times. The business owner or store manager could make intelligent decisions about staffing, product displays and shelf space, based on what they are seeing on camera. And with the type of quality images that an HD camera can provide, it’s that much easier to see the detail of what customers are picking up…and what they are putting down.
In addition, WiFi analytics can tell the retailer whether a customer is a first-time or frequent visitor. If the person has been at the store previously, the system will tell them when and how long the customer spent at the store.
This allows the business owner to find out which products the person comes in to buy and what else catches their eye as they move around the store. The data is useful in multiple ways. It reveals shoppers’ traffic patterns.
But, information captured and digested by WiFi analytics systems is about more than simply rearranging displays in stores. Retailers are also starting to use it to craft promotions targeted at individuals. And WiFi and video monitoring systems are great for getting analytics in other types of businesses as well.
For a restaurant this means knowing when to bring in the extra cook. Auto repair shops can use this information for when to have all hands on deck. And salons will know which days are their busiest.
Using video monitoring like Comcast Business SmartOffice combined with WiFi Pro gives the business owner actionable intelligence they can use to market to their customer, stock the items they want and help make sure they have the staff they need at peak times.
Learn more about Comcast Business Wifi Pro and Smart Office.