Small Business Saturday® Quick Tips
Happening on November 24th, Small Business Saturday is a holiday shopping tradition and part of a nationwide Shop Small® Movement dedicated to uniting communities and supporting all kinds of small businesses.
In 2017, an estimated 108 million consumers reported shopping or dining at local independently-owned businesses on Small Business Saturday — generating roughly $12 billion in reported spending.
Get your customer’s business prepared for Small Business Saturday, and beyond, by sharing these tips:
Tip # 1: Communicate to your community that you will be participating in Small Business Saturday
In order to attract local consumers to Shop Small, they first must know who is participating in Small Business Saturday. Let the community know by reaching out to local reporters, using social media, hanging up signs in the windows, and informing them on the benefits of shopping small.
To gain more traction, use the hashtags #SmallBizSat and #ShopSmall.
Tip # 2: Create an exceptional in-store experience
Shopping small should be a pleasant experience for customers, especially in comparison to large retail stores. With enough bandwidth, a business is able to offer guests complimentary public WiFi, without it impacting business operations. This satisfies a customer’s need of being connected, and a satisfied shopper may continue to come back long after Small Business Saturday.
Tip # 3: Run Small Business Saturday specials/promotions
Offering one day promotions gives a special feel to Small Business Saturday. If your customers know they can get a discount or a value-added service, they’ll be more likely to patronize your business that day. It’s a great way to bring in new customers and make your existing customers feel good about getting a deal.
Tip # 4: Offer online-only specials
Not everyone will be able to go into their local small businesses, but that doesn’t mean they can’t Shop Small. Offering a one day only, online special is a great way to capitalize on customers who want to support local businesses without actually visiting them.
Tip # 5: Encourage shoppers to share that they are shopping small
Word of mouth is one of the best ways to get new customers to find out about small businesses. When a friend or family member makes a recommendation, it is 50x more likely to trigger a purchase – so get everyone to share, share, share.
Comcast Business is proud to support small businesses with the technology they need to stand out. Visit ComcastBusiness.com to learn about the solutions your customers need to make this Small Business Saturday, and every other day, a success.
See the story here on the Comcast Business Community.